Monday19 Feb 12:39 PM

Adi-Yoga Pink: Ashtanga Yoga Center's Candy Ads

Ashtanga Yoga Center, Milan, Ad Campaign: position 1.

Ashtanga Yoga Center, Milan, Ad Campaign: position 2.

Ashtanga Yoga Center, Milan, Ad Campaign: position 3.


Does style over substance equal mind over body? Is taffy a euphemism for something in Italian that I should know about? Can we transcend our candy-coated life with a superstring ribbonworld made entirely of yoga models and candy?

The imagery doesn't suck. Yet it has more to do with the serene analgesia of ketamine hydrochloride than a daily practice of ashtanga yoga. If I were you I'd skip the print campaign for Ashtanga Yoga Center Milan and head straight for the real encounter, Adicolor Pink—


(via via via)

posted by
Spiros Antonopoulos

TAGS — advertising, ashtanga yoga, Italy, ketamine, yoga

Remarks

4 total remarks for this post. Add your own remarks below.

Wed 21 Feb 2007 at 10:04AM

Susan

I prefer my candy crunchy and nerdy.
I also prefer my psychedelics to be non addictive.

Wed 21 Feb 2007 at 10:41AM

Spiros Antonopoulos

Most psychedelics --if they're doing their job-- aren't that addictive, although Ketamine is a strange one on that account. Dr. John Lilly was strung out on the Goddess Ketamine for quite a while

What makes candy nerdy?

Wed 21 Feb 2007 at 07:49PM

Susan

Nerds are a candy.
It's delicious and horribly chemical.

Fri 14 Sep 2007 at 10:41PM

Miss Perception

I have taken quite a liking for doing yoga on ketamine, and vice versa. Together they make me feel like my mind and body are finally talking to eachother. It's wonderful.

Add Remarks

Please be nice.

Your name is required.

An email address is required.

 

Remember this information

What You May Have Recently Missed

Tue 11 Mar
2008

Yoga Festival Puducherry Advertising Campaign

09:49 AM

REMARKS (1)

This excellent yoga advertising campaign exploded throughout the blogosphere a couple of weeks back while I was busy smelling flowers elsewhere. Some of you have already seen this stuff, but I felt it prudent to post and share nonetheless....

Thu 28 Feb
2008

"Beatific Soul: Jack Kerouac on the Road"

12:12 AM

REMARKS (0)

“’You boys going to get somewhere, or just going?’ We didn’t understand his question, and it was a damned good question.”—On the Road For some devotees of Jack Kerouac, seeing the scroll on which he typed On the Road is...

Fri 15 Feb
2008

Radha St. Denis

11:54 AM

REMARKS (0)

Dance is spiritual expression —but not all dancers explore the spiritual in quite the way modernist pioneer Ruth St. Denis did. This we discovered when searching with the keyword “yoga” at the New York Public Library’s picture archive (Check...

Sat 02 Feb
2008

Abdi Assadi | Shadows on Groundhog Day (A Souljerky Yoga Vine Podcast)

03:49 PM

REMARKS (2)

Abdi Assadi's wonderful new book, Shadows on the Path, is an unflinching and inspiring discussion of spiritual seeking and crisis in today's world. Through Abdi's generous and colorful personal history, and via a cavalcade of lurid client stories culled...

Mon 28 Jan
2008

Ultraculture Journal One

11:22 AM

REMARKS (1)

Real magic happens when you drop the bullshit and remember that you’re God. Just like everybody else. No ritual required. So what are you doing? Jason Louv, Mokshadelica, Ultraculture Journal One Jason Louv, of Generation Hex infamy, has recently published...

Fri 18 Jan
2008

Chai And Bhakti Collective Roll-outs

05:41 PM

REMARKS (1)

First off, a big shout out to Kaustubha Das. If you haven't already tuned into the sweet nectar at the freshly incarnated Bhakti Collective blog, you're in for a treat. Kaustubha Das has been curating a wonderful blend of punditry...

Thu 17 Jan
2008

At Equinox: Yoga Your Freak On

08:16 PM

REMARKS (0)

I don't know how Equinox even expects people to finish watching this. Further comment is redundant. Why doesn't Equinox just hire her? Equinox ad link. (Thanks, Antonio!) YouTube contortionist link. (Thanks, Alan!)...

Tue 08 Jan
2008

Green Hermeticism

11:44 AM

REMARKS (1)

The Brooklyn Rail ran a great discussion between Souljerky-fave Peter Lamborn Wilson, David Levis Strauss, and Christopher Bamford on "Green Hermeticism" —a smart effort to infuse a (much needed) spiritual dimension into today's popular Green movement. Convincingly, they assert...

Thu 20 Dec
2007

Yoga Swami Baba Ramdev Honors BKS Iyengar

11:36 AM

REMARKS (0)

Swami Ramdev (yo), the Rishikesh-based pop yogi media sensation and guru recently visited BKS Iyengar (yo) in Pune during Iyengar's 89th birthday celebration. “You are the ‘Bheesma Pitamaha of Yoga’!...I have been yearning to meet you for long. Finally, the...

Tue 18 Dec
2007

Youth Without Youth

09:49 AM

REMARKS (0)

Does consciousness require language? What governs the cyclical nature of time and memory and consciousness? Does cinema mirror the memories in our life? Are there breaks in the continuity of time and space wherein consciousness might escape from the...

Linked Title
Advertiser's Ad text here
www.advertiser-url.com

random photo

Inspiration

First and foremost our gratitude goes out to Astanga Yoga New York & Sri Ganesha Temple, without which the Sri Ganesha Tea & Book Stall would never have incarnated. Secondly our deepest respect and praise goes to Sri K. Pattabhi Jois and the Ashtanga Yoga Research Institute. We are also indebted and inspired by the efforts of Namarupa Magazine. For further inspiration, check out our links. test

Tags

2012, A.G. Mohan, Abdi Assadi, acacia, academic, acupuncture, Adidas, ads, Advaita Vedanta, advertising, age, aggression, Aghora, Aghori, ajna, Alan Moore, Alan Watts, alchemy, Aldous Huxley, Alice Coltrane, Allen Ginsberg, altar, Alzheimers, Amazon, ambient, America, American Heart Association, Ammachi, amulet, Amy Winehouse, Anandamayi Ma, ancestors, anger, animal sacrifice, animation, animism, ants, anxiety, apocalypse, apple, archaic revival, archeology, archive, Ardh Kumbh, Ark of the Covenant, army, art, asana, Ashtanga Yoga, ashtanga yoga, astronaut, astronomy, astrophysics, astroturfing, atheism, athletics, Atlanta, atlantis, atonement, attention, audio, Aum, aum shinrikyo, automobile, Avalokiteshwara, ayurveda, Ayurveda, ayyahuasca, B flat, B. Alan Wallace, babas, back, Barnaby Harris, baseball, BBC, Beat, Beatles, beauty, beauty pageant, beckham, Beliefnet, Bengal, berlin, Bhagavad Gita, Bhairava, bhajan, bhakti, bhangra, Bhutan, Bible, Bikram Choudhury, bitch, BKS Iyengar, blip.tv, blogs, blood, blue, Blue Buddha, bodybuilding, Bollywood, Bombay, books, booze, Borges, Boston Globe, bovine, Brahma, Brahma Sutras, brain, Brion Gysin, Brooklyn, Bruce Sterling, Buddha, Buddhadharma, Buddhism, Burning Man, business, caffeine, Calcutta, California, Cambodia, Canada, cancer, capitalism, Carl Gustav Jung, Carl Sagan, Carnatic music, cave, celebration, celebrity, ceremony, chai, chakras, chandra, charles manson, charms, Chi, Chicago, Chicago Tribune, children, chillums, China, Chinese government, Chinese Medicine, Chogyam Trungpa, Christian Science Monitor, Christianity, Christmas, churches, citta, clapping, classroom, clay, Cleveland Clinic, clocks, clothing, clumps, coffee, color, combat, comics, commerce, commune, communes, communication, commuting, compassion, concentration, condaleezza slice, condom, condos, conference, consciousness, conspiracy, consulting, consumerism, contortionists, contract, cooking, copyright, Cornel West, corporations, cosmology, court, cow, craze, crazy wisdom, crime, criticism, crow, cult, cults, culture, cure, currency, D.H. Lawrence, dabawala, Dalai Lama, dance, Daniel Dennet, Daniel Loeb, Daniel Pinchbeck, dark matter, darshan, David Byrne, David Lynch, David Milch, daydreams, death, debate, debunkers, deity, Deleuze, delhi, demographics, demonstration, Depression, depression, deprogramming, Derek Ireland, desire, Details, development, devil, Dewy Cox, dharma, Dhuni, diet, digestion, digital, disco, Discover Magazine, Discovery Channel, disenchantment, Disney, divinity, diwali, DJ Rekha, DMT, doctor, documentary, dogs, dollar, Donnovan, Donovan, doomsday cults, Douglas Rushkoff, Dow Jones, dreadlocks, dream yoga, dreaming, dreams, druids, Durga, DVD, dwarf, Dzogchen, ear, Earth, eco, economics, Eddie Murphy, Eddie Stern, edge, education, ego, egolessness, Egypt, elderly, electricity, Elvis, empire, Empire State Building, emptiness, Encyclopedia of life, England, enlightenment, environment, Episcapalian, Equinox Fitness Club, Erik Davis, ESPN, eternal, ethics, event, evolution, existential, exoskeleton, experience, extraterrestrials, eyes, fabric, face, facial yoga, farming, fashion, Father Yod, feritlity, festival, festivals, fetish object, fiction, fight, film, fire, fireworks, fist, fitness, five senses, Flash, flicker, Flickr, flickr, fly, food, fool, Fourth Way, France, Francesco Clemente, Francis Ford Coppola, Frank Morales, free, fuck, Fuck Yoga, funeral, fungus, futurism, GABA, gallery, Ganapati, Ganesha, Ganesha Baba, Ganga, Ganges, Gaza, gear, generosity, genetic engineering, geohistory, Georg Feuerstein, George Harrison, George Soros, gift, global warming, glossolalia, glow, Goa, God, god, goddess, goji berries, Goldie Hawn, Google, gossip, government, Grady McMurtry, graffiti, Greece, Greek, Greek gods, Greek Orthodox, green, green hermeticism, grime, Groundhog Day, guided mediation, Gujarat, gunas, Gurdjieff, guru, Guru Nanak, gymnastics, hair, Hakim Bey, Hanuman, happiness, hard core, HBO, health, heart, heavy metal, hedge funds, hermeticism, high, Himalayan, Hindu, Hinduism, Hinjew, hip hop, hippie, history, Hitler, holiday, Hollywood, holy, home furnishings, Homer, homosexuality, Hong Kong, hot nude yoga, householder, Huffington Post, human, humanity, humans, humor, hungry ghosts, I Am, Ian Astbury, ice, idealism, illuminated manuscript, illusion, images, India, india, Indiaspora, Indology, infinity, injury, inorganic, inspiration, intelligence, intent, internet, IPO, Ira Cohen, Iron Maiden, irony, irritation, ISKON, Islam, Italy, J. Krishnamurti, Jai Uttal, Jamaica, Janmaashtami, Japan, Jason Louv, Jefferson Airplane, Jerry Fallwell, Jesuits, Jesus, Jewish, JG Ballard, jihad, JK Rowling, jnana, john ashcroft, John Coltrane, John Law, John Lennon, Jonas Meka, journalism, Judaism, judge, Julius Evola, Jung, justice, Kah Ra Shin, kaivalya, Kapal Nath, karma, Kashmir, Kazakhstan, Keaunu Reeves, Keith Dowman, Kerala, Kerouac, ketamine, Kevin Costner, KGB, kirtan, koan, Korea, Krishna, krishna core, kundalini, Kundalini Yoga, kung-fu, Kyozan Joshu Sasaki Roshi, LA Times, lan Watts, landlord, landmarks, landscape, language, laughter, Laura Huxley, law, lecture, levitation, library, life, life extension, lifestyle, light, lila, lingam, listening, Literature, LiveScience, logo, Lord Rama, lotus, love, LSD, lucid dreaming, Lululemon, lunar, lunar video, Ma, machine, Madlib, madness, magical thinking, Magickal Childe, Maharishi Mahesh Yogi, Mahendranath, mantra, maps, Maragatham Ramaswamy, marathon, marijuana, marketing, Marshall McLuhan, martial arts, Martin Scorsese, mashup, Master Ren Guang Yi, materialist, mathematics, Matsyendra, Matt Stone, matter, Maya, Maya blue, media, mediation, medicine, meditation, mela, memoir, memory, Merzbow, Metal Machine Music, meteor, meteors, MIA, Michael Clayton, Michael Pollan, Miguel Serrano, military, milk, mind, mind control, Mind Hacks, mindfulness, miracles, Mircea Eliade, mirror neurons, modernization, monad, money, mongolia, Mongolia, monkeys, monks, moon, Mooshika, morality, Mos Def, Moses, mountain, mp3, MP3, muppets, murti, muse, music, Muslim, Mysore, mystic, mysticism, mythology, nada, nadis, Naga, Nagarjuna, Nagas, Nalanda, Namkai Norbu, NASA, Naths, nazism, Neil Young, Nepal, nerves, nervous system, neti pot, neuroscience, new age, New Scientist, New York City, New York Post, New York Public Library, New Yorker, Newar, NFL, Nick Madrid, Nintendo, nirodaha, noise, non-profit, nondual, noodle, Norway, nothing, NPR, nueroscience, NYC, NYT, observation, occult, Oedipus, Olympics, Om, On the Road, Oneironauticum, optical, organic food, orientalism, Orissa, Osho, outsourcing, Owsley Stanley, oxygen, paganism, pagans, pain, painting, Pakistan, Pallestine, Pankaj Mishra, pantheism, paradox, paranormal, Passover, Pat Robertson, Patanjali, patent, path, peace, perception, performance art, Peru, PETA, Peter Guttridge, Peter Lamborn Wilson, pets, pharmaceuticals, philosophy, photography, physical culture, physics, pigment, pilgrimage, pitcher, PJ O'Rourke, plain english, play, podcast, poetry, police, politics, pollution, pornography, portrait, pot, Potchky, potter, practice, prana, Prana brand, pranayama, prayer, Preah Maha Ghosananda, prehistory, press, prisons, procrastination, products, profile, prosperity, prostrations, psychedelia, psychedelics, psychology, psychotherapy, puja, puppets, purusha, puzzles, pyre, pyschogeography, quantum theory, quote, R. Buckminster Fuller, R. Sharath, Rabbi, Radha, radical, radio, raga, Ram, Rama, Ramadan, Ramayana, Ramdev, Rampuri, rant, Rastafarian, rats, RAW, reality, reality tunnels, red, reincarnation, religion, research, retreat, Rev Run, review, rice, Richard Gere, Rick Ross, Rick Rubin, rickshaws, Ricky Williams, rings, Rishikesh, ritual, rivers, Robert Anton Wilson, Robert Beer, Robert Heinlein, Robert Svoboda, Robert Thurman, robzombie, rockers, Rodney Yee, roller derby, Rolling Stones, Rudolph Stingel, Rudy Rucker, runners, running, Russell Simmons, Ruth St. Denis, sacred, Sacred Cenote, sacrifice, saddhus, sadhana, saints, Salon, Salvador Dalí, samsara, Sanskrit, sanskrit, satan, satellite, Saturday, Saturn, Savitri Devi, scandal, schools, science, science fiction, Scientific American, Scientology, sculpture, seasons, seedmagazine, Segway, self, selfless, semiotics, sensationalism, Sepia Mutiny, service, Sesame Street, Seva, sex, shadow, shakti, shamanism, Shambhala, Shani, Shankacharya, Shaolin, sheep, shelter, Shilpa Shetty, Shiva, shoka asahara, shout-out, shunyata, sickness, SIdd Fynch, Siddhartha Shah, siddhis, Sikh, simulation, sin, Sinagpore, Sir Richard Bishop, Sita, Slate, sleep, smashan, smell, snakes, software, solar, solstice, soma, Soma, sound, soundtracks, South India, South Park, soy, soybeans, space, space travel, species, spielberg, spirit, spiritual, spiritualism, spirituality, sport, sports, Sri Chinmoy, Sri K Pattabhi Jois, Sri Lanka, stain, Star Trek, start, stealing, Stefanie Syman, stereotypes, Stonehenge, straight, street, stress, string theory, student, study, style, suffering, Sufi, Sufism, sugar, suggestion, sun, Sun City Girls, surgery, Surya, swami, Swami Ramdev, swastika, symbolism, symphony, tabloid, Tai Chi, tantra, tased, taser, tatoos, tattva, tea, teacher, teaching, teastall, technology, teen fiction, telephone centers, television, temple, temporal, Terence McKenna, terrorism, Thailand, the 60's, The Brooklyn Rail, The Cult, The Guardian, The Matrix, The Met, The Simpsons, The Source Family, the street, The Wire, Thelema, theory, Theory of Everything, Theosophy, therapy, thetan, thoughts, Tibet, tibet, Tibetan, tiffin, time, Time Magazine, Times Square, Timothy Leary, TKDL, Toby Sifton, tofu, Tom Cruise, top 10, tourism, toxic, toys, tradition, trailer, training, Transcendental Meditation, transgender, Transrealism, tree, Treehugger, Trey Parker, trick, trident, Trinidad, triphala, truth, tshirts, Turmeric, TV, UBUWEB, UG Krishnamurti, underground, uniform, universe, university, unreal, urban culture, urban dreamscape, USA, USDA, Utne, Varanasi, Vatican, Vedas, vegetarianism, velvet, vending, veterans, video, video games, vinyasa, violence, visionary, visionquest, Vivekananda, vogue, vridian, VS Ramachandran, Vyaas Houston, waking life, Walmart, war, Washington Post, water, Wavy Gravy, wealth, wedding, weddings, weird, Wes Anderson, western, white rabbit, Wicca, Wii, Will Smith, witchcraft, witches, woodstock, work, world, worldview, worship, writers, writing, WSJ, Ya Ho Way 13, Yama, yamas, Yo-Yo Ma, yoga, Yoga Action Squad, yoga criminals, yoga gear, Yoga Inc., Yoga Journal, yoga mats, yoga mom, yoga products, Yoga Sutra, Yoga Sutras, yoga teaching, yogi, Yogi Bhajan, youth, YouTube, Youtube, Zakir Hussain, zen, zombies, Zulu

Categories

  • articles 116 posts
  • raga dvesha 401 posts

XML Feeds You Us

Subscribe to our RSS feed!

Credits

Foremost credit goes to my wife Erin for her tireless patience + support of this endeavor. Thanks to Barry Silver for the artwork in the above banner and for his friendship, to Robert Beer for the illustrations. Thanks to Eddie Stern for his ongoing support and for providing inspiration. Thanks to my fellow farmers at One Digital Farm for help growing this.

The Last Words