Friday21 Sep 08:36 AM

Rethink How You Unwind At Iyengar Institute | Yoga Street Ads, Part 2


Is the Iyengar Institute suffering a slump due to competition from all the commercial yoga studios? Or are they just taking it to the streets, yoga-power-to-the-people style? It's difficult to discern the motive from this yoga street campaign.

Iyengar Institute NYC Street Campaign Rethink Unwind.Iyengar Institute NYC Street Campaign Catch A Breath.

The basic theme, when applied in checkerboard multiples, reminds me of this old Nextext-designed, Warhol-influenced, Sri K Pattabhi Jois workshop card.

Iyengar Institute NYC Street Campaign Catch A Breath.

Link to the Iyengar Istitute (although I cannot find a page associated with the campaign).

posted by
Spiros Antonopoulos

TAGS — advertising, BKS Iyengar, Sri K Pattabhi Jois, the street

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Inspiration

First and foremost our gratitude goes out to Astanga Yoga New York & Sri Ganesha Temple, without which the Sri Ganesha Tea & Book Stall would never have incarnated. Secondly our deepest respect and praise goes to Sri K. Pattabhi Jois and the Ashtanga Yoga Research Institute. We are also indebted and inspired by the efforts of Namarupa Magazine. For further inspiration, check out our links. test

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Credits

Foremost credit goes to my wife Erin for her tireless patience + support of this endeavor. Thanks to Barry Silver for the artwork in the above banner and for his friendship, to Robert Beer for the illustrations. Thanks to Eddie Stern for his ongoing support and for providing inspiration. Thanks to my fellow farmers at One Digital Farm for help growing this.

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