Tuesday11 Mar 09:49 AM
Yoga Festival Puducherry Advertising Campaign
This excellent yoga advertising campaign exploded throughout the blogosphere a couple of weeks back while I was busy smelling flowers elsewhere. Some of you have already seen this stuff, but I felt it prudent to post and share nonetheless.
They're well done. And they're funny. Certainly better than those slick Italian yoga-taffy ads that I posted a while back. And it beats the standard stuff —those fit, new-age white guys+dolls perched on some rock in pristine, unspoiled nature. Ugh. How about a sense of humor and a dash of Village People, people? (But I digress..) Enjoy.
Yoga Festival Puducherry.
The ad agency: JWT India.
For nostalgia— The official XV International Yoga Festival registration form.
(via & via)
More Souljerky posts about advertising.
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Tue 11 Mar 2008 at 02:56PM
Brilliant!!!
Thanks a bunch--I'd missed these.
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